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Project acronym: Best Agers

Project title: Best Agers - Using the knowledge and experience of professionals in their primes to foster business and skills development in the Baltic Sea Region

Application call: 2

Priority: 1. Fostering innovations

Project website:

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Lead Partner:

Wirtschaftsakademie Schleswig-Holstein GmbH
Hans-Detlev-Prien-Straße 10
24106 Kiel
DE
Annette Nißen
E-mail: annette.nissen@wak-sh.de
Phone: +49 431 30 16 158
Fax: +49 431 30 16 182

Project Manager:

Wirtschaftsakademie Schleswig-Holstein GmbH
Hans-Detlev-Prien-Straße 10
24106 Kiel
DE
Hartwig Wagemester
E-mail: hartwig.wagemester@wak-sh.de
Phone: +49 431 3016 138
Fax: + 49 431 3016 182


Information Manager:

REM Consult
Max-Brauer-Allee 218
22769 Hamburg
DE
Hauke Siemen
E-mail: siemen@rem-consult.eu
Phone: +49 40 657 903 78
Fax: +49 40 657 903 77



Summary description of the project:

With demographic change and the current economic crisis looming, the cities and regions of the Baltic Sea Region have to find creative ways of disclosing and utilizing unused opportunities. One of these hidden potentials are the people in the prime of their lives – the so called “Best Agers” (defined in the project as people aged 55 and older). As previous projects have shown, the BSR population will rapdily become older and the 55+ age groups will experience large growth rates until the year 2020. The result is a pool of older professionals who are healthier than ever, well educated and motivated and who can be mobilised to counteract the negative effects of demographic change – shrinking regional workforces and the so-called “brain drain”. This enormous potential is yet to be utilized.

19 Partners from 8 different countries have joined forces to form a cross-generational innovation environment, where "best agers" work together with different age groups in the fields of business and skills development to generate new ideas and share their expertise and experience. Building upon a transsectoral partner structure, capitalising on the results of earlier projects and existing advisor and experts networks, the partners analyse the present preconditions and structures regarding "best agers"’ involvement in regional labour markets as well as in innovation and entrepreneurship activities in the Baltic Sea Region. The project will show how older people can make their contribution in these fields by

- remaining in employment instead of retiring early,

- committing their time and energy to voluntary work for the benefit of SMEs, young entrepreneurs, students and pupils or

- improving their skills and realising their own business ideas.

The project surveys successful approaches and good-practice examples, develops them further and transfers them to the partner regions with low-key Best Ager involvement. In all four thematic work packages, partners will form small groups and jointly develop, implement and evaluate 14 innovative pilot initiatives. Reinforced by an ambitious communication strategy (which features a documentary film, a webbased matching service portal and a "Best Agers Projects Fair"), these pilot initiatives will help to raise awareness of the manifold capabilities and potentials of the members of the generation 55+ and to change the widespread perception that older people are a burden to society. Putting the "best agers"’ knowledge and experience to use will keep this group in the centre of society even after retirement and turn them into a valuable resource for the economy and society throughout the Baltic Sea Region.


Achievements of the project so far:

Whereas at first glance it might seem that older people – the so-called best agers – were the main beneficiaries of this project, this is only half the truth. By helping older professionals find a role for themselves at the end of their working career, the project allowed many other groups to benefit: students and start-up teams who were supported by seasoned business experts; fragile employees who received support from a qualified but non-professional mentor; NGOs in the social sphere who were consulted by best-aged citizen coaches; older inventors who learned from their peers. Whether in the labour market, in innovation activities or in social life: the project has shown that appreciation and positive attitudes play a large role in motivating older people to stay active longer. The documentary film “Best Agers – Meeting Demographic Change” tells four impressive stories of such best agers who contribute much to the economic and social life of their respective regions.

The first phase of the project was mainly dedicated to research in order to build an analytical framework for project. It tackled topics such as:

- Demographic outlook for the Baltic Sea Region (regional profiles and policy frameworks)

- Continued employability of "best agers"

- Costs and benefits of "best ager" employment

- Attitude monitoring among "best agers" and employers

- Senior entrepreneurship: motivating factors and obstacles.

The results of this research have been presented to the public at numerous conferences and workshops. Interest in the project’s findings has been strong, particularly with regard to older people’s situation on labour markets. For this reason a booklet with key messages for political decision makers and other stakeholders has been compiled and published.

The research results have also been incorporated into the development of toolboxes, curricula and fourteen pilot initiatives with the aim to raise economic activity of the "best agers".

In Latvia and Lithuania senior advisor networks were established that will continue to run after the project’s end. Older business experts teamed up with young innovation teams in business competitions in Latvia, Lithuania and Russia and passed on their know-how in three webinar series on business planning. Experienced mentors assisted family businesses in succession planning. All these pilots are described in a second booklet. Many of the mentors were qualified for their tasks in pilot trainings that were based on jointly developed curricula. The three toolboxes compiled by the project will help organisations to acquire motivated and skilled volunteers and older entrepreneurs to realise their own business ideas. Finally, the web platform www.biiugi.eu provides a meeting, matching and cooperation place for all these professionals, experts and idea owners, who can thus work in a cross-generational innovation environment to help shape the future of a competitive Baltic Sea Region.



Project Duration: Sep 2009 - Dec 2012
Approximate total project budget in EUR: 4.423.070,00
ERDF co-financing: 3.440.270,00
ENPI co-financing: 0,00
Norwegian national contribution: 0,00

List of partners

Academy of Economics Schleswig-Holstein
24106 Kiel | GERMANY
Hans-Detlev-Prien-Straße 10
Region: Schleswig-Holstein
Contact person: Holger Hellebrandt
Phone: +49 431 3016 102
E-mail: holger.hellebrandt@wak-sh.de
Web: www.wak-sh.de
Approximate total partner budget in EUR:805.317,00
ERDF co-financing:603.987,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
County of Pinneberg
25337 Elmshorn | GERMANY
Kurt-Wagener-Str. 11
Region: Schleswig-Holstein
Contact person: Tobias Kuckuck
Phone: + 49 4101 212 327
E-mail: t.kuckuck@kreis-pinneberg.de
Web: www.kreis-pinneberg.de
Approximate total partner budget in EUR:170.809,00
ERDF co-financing:128.107,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
University of Rostock
18057 Rostock | GERMANY
Ulmenstr. 69
Region: Mecklenburg-Vorpommern
Contact person: Prof. Dr. Thusnelda Tivig
Phone: +49 381 498 4465
E-mail: tivig@rostockerzentrum.de
Web: www.uni-rostock.de, www.rostockerzentrum.de and www.zdwa.de
Approximate total partner budget in EUR:181.737,00
ERDF co-financing:136.303,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Research Association Mecklenburg-Vorpommern
18059 Rostock | GERMANY
Joachim-Jungius-Str. 9
Region: Mecklenburg-Vorpommern
Contact person: Frank Büttner
Phone: +49 381 510 79 0
E-mail: f.buettner@fmvev.net
Web: www.fmvev.net
Approximate total partner budget in EUR:318.551,00
ERDF co-financing:238.913,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
The Paritätische Welfare Organisation in Schleswig-Holstein
24105 Kiel | GERMANY
Beselerallee 57
Region: Schleswig-Holstein
Contact person: Holger Wittig-Koppe
Phone: +49 431 5602 0
E-mail: wittig@paritaet-sh.org
Web: www.paritaet-sh.org
Approximate total partner budget in EUR:258.638,00
ERDF co-financing:193.978,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Institute for European Initiatives
81-393 Gdynia | POLAND
Swietojansk 66/11
Region: Pomorskie
Contact person: Aneta Grygiel-Dorszewska
Phone: +48 58 664 12 10
E-mail: info@europrojects.eu
Web: www.europeprojects.eu
Approximate total partner budget in EUR:198.250,00
ERDF co-financing:168.513,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Gdansk University of Technology
80-233 Gdansk | POLAND
Narutowicza 11/ 12
Region: Pomorskie
Contact person: Dr. Marcin Forkiewicz
Phone: +48 58 347 10 21
E-mail: mfork@zie.pg.gda.pl
Web: www.pg.gda.pl
Approximate total partner budget in EUR:258.104,00
ERDF co-financing:219.389,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
West Pomeranian Business School
71-210 Szczecin | POLAND
Zolnierska 53
Region: Zachodniopomorskie
Contact person: Adam Cwik
Phone: +48 91 814 94 83
E-mail: acwik@zpsb.szczecin.pl
Web: www.business-edu.eu
Approximate total partner budget in EUR:103.498,00
ERDF co-financing:87.973,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Siauliai Chamber of Commerce, Industry and Crafts
76285 Siauliai | LITHUANIA
Vilnius Str. 88
Region: Lietuva
Contact person: Inga Medzidoviene
Phone: +370 41 525504
E-mail: inga.medzidoviene@chambers.lt
Web: www.rumai.lt
Approximate total partner budget in EUR:124.516,00
ERDF co-financing:105.839,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Siauliai Branch of the National Regional Development Agency
762875 Siauliai | LITHUANIA
Vilnius Str. 88
Region: Lietuva
Contact person: Aida Adeikiene
Phone: +370 41 55 20 61
E-mail: aida@nrda.lt
Web: www.nrda.lt
Approximate total partner budget in EUR:114.667,00
ERDF co-financing:97.467,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
KTU Regional Science Park
LT - 44156 Kaunas | LITHUANIA
K. Petrausko Str. 26
Region: Lietuva
Contact person: Tomas Cernevicius
Phone: +370 37 300 808
E-mail: ctomas@ktc.lt
Web: www.ktc.lt
Approximate total partner budget in EUR:158.033,00
ERDF co-financing:134.328,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
CONNECT Latvija
LV - 1048 Riga | LATVIA
Azenes 16/20
Region: Latvija
Contact person: Elmar Baltins
Phone: +371 67089178
E-mail: info@connectlatvia.lv
Web: www.connectlatvia.lv
Approximate total partner budget in EUR:70.969,00
ERDF co-financing:60.323,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Stockholm School of Economics in Riga
LV - 1010 Riga | LATVIA
Strelnieku iela 4a
Region: Latvija
Contact person: Dr. Anders Paalzow
Phone: +371 67015800
E-mail: andersp@sseriga.edu.lv
Web: www.sseriga.edu.lv
Approximate total partner budget in EUR:395.445,00
ERDF co-financing:336.128,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
County Council of Norrbotten
97189 Luleå | SWEDEN
Robertsviksgatan 7
Region: Övre Norrland
Contact person: Ewa Hedkwist Petersen
Phone: +46 920 28 46 43
E-mail: Ewa.hedkvist-petersen@nll.se
Web: www.nll.se
Approximate total partner budget in EUR:296.921,00
ERDF co-financing:222.691,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
University of Gothenburg
40530 Göteborg | SWEDEN
Box 705
Region: Västsverige
Contact person: Roland Kadefors
Phone: +46 317863224
E-mail: roland.kadefors@av.gu.se
Web: www.av.gu.se
Approximate total partner budget in EUR:202.345,00
ERDF co-financing:151.758,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Green Network
7100 Vejle | DENMARK
Havneparken 2
Region: Syddanmark
Contact person: Birgit Christiansen
Phone: +45 70 25 40 70
E-mail: bic@greennetwork.dk
Web: http://www.greennetwork.dk
Approximate total partner budget in EUR:474.035,00
ERDF co-financing:355.526,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
University of East Anglia
NR4 7TJ Norwich | UNITED KINGDOM
Earlham Road
Region: East Anglia
Contact person: Louise Cutting
Phone: +44 01603 591399
E-mail: louise.cutting@uea.ac.uk
Web: http://www.uea.ac.uk/nbs
Approximate total partner budget in EUR:115.893,00
ERDF co-financing:57.946,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Estonian Association of SMEs EVEA
10118 Tallinn | ESTONIA
Liivalaia 9
Region: Eesti
Contact person: Kersti Kraas
Phone: +372 6410 920
E-mail: evea@evea.ee
Web: http://www.evea.ee/
Approximate total partner budget in EUR:95.893,00
ERDF co-financing:81.509,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
University College Lillebaelt
7100 Vejle | DENMARK
Soldalen 8
Region: Syddanmark
Contact person: Ulrich Storgaard Andersen
Phone: +4563183018
E-mail: ulsa@ucl.dk
Web: www.ucl.dk
Approximate total partner budget in EUR:79.441,00
ERDF co-financing:59.581,00
ENPI co-financing:0,00
Norwegian national contribution:0,00