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Project acronym: AGORA 2.0

Project title: Heritage Tourism for increased BSR Identity

Application call: 2

Priority: 4. Attractive & competitive cities and regions

Project website: www.agora2-tourism.net

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Lead Partner:

Universität Greifswald, Institut für Geographie undGeologie
Makarenkostrasse 22
D-17487 Greifswald
DE
Prof. Wilhelm Steingrube
E-mail: baltic21@uni-greifswald.de
Phone: +49 3834 864540
Fax: +49 3834 864542

Project Manager:

Universität Greifswald, Institut für Geographie undGeologie
Makarenkostrasse 22
D-17487 Greifswald
DE
Betina Meliss
E-mail: agora@uni-greifswald.de
Phone: +49 3834 864541
Fax: +49 3834 864542


Information Manager:

DE

E-mail:
Phone:
Fax:



Summary description of the project:

Countries in the Baltic Sea Region have a long common history throughout the centuries and a great variety of natural and cultural resources. However, the area is still not well recognised as one common region, even by its own residents.

AGORA 2.0 aims at strengthening the common identity of the Baltic Sea Region, based on its rich natural and cultural heritage. Substitutional for numerous assets, the project deals with five concrete cultural and natural heritage potentials which are seen as possible bearers of a common identity:

- Castles,

- Red-brick gothic,

- Forests,

- Shifting sand dunes,

- Stones / rocks (as geological potentials).

Guided by experienced experts from Copenhagen Business School and University of Greifswald, these partner organisations had the outstanding possibility to systematically develop new tourism offers: after analysing the initial situation, conducting visitor surveys and generation of new ideas for heritage tourism products.

To support the Baltic Sea Region tourism sector, especially small and medium sized companies, BASTIS was developed as a modern web based solution, following the "wiki principle" (www.bastis-tourism.info). The 'Baltic Sea Heritage Tourism Information Service' provides well structured and prepared market research data. "BASTIS-Wiki" is the heart of the service - it offers data about destinations, source markets, heritage tourists and heritage sites. "BASTIS-Blog" is the news centre and "BASTIS-Forum" is a place for exchange and discussions. The service is free accessible and you may check how to get an own account and how to take advantages by adding relevant information about heritage sites. After the projects end BASTIS will be served and regularly updated by the Baltic Sea Tourism Commission who wants to offer this outstanding service for tourism stakeholders all araound the Baltic Sea.

Following approved marketing principles and using a bottom-up approach, project partners searched: "What do we have in common in the whole Baltic Sea Region?" (www.bsr-identity.net). An online questionnaire invited to share opinions. The final study is available under www.agora2-tourism.net. On the other hand it was interesting to look for unique cultural and natural heritage features which are well known even over the borders of the region? Finally, 65 pre-selected features were basis for a public online ranking to identify "The Six Baltic Sea Wonders". The winners were:

Cultural heritage:

- Tallinn Old City (EE)

- Vilnius Old City (LT)

- Gdansk - Town of Memory and Freedom (PL)

Natural heritage:

- White Cliffs on Ruegen & Moen (DE, DK)

- Curonian Spit and Lagoon (LT, Kaliningrad / RU)

- Masurian Lake District (PL)

Representatives of the winners were invited and ceremonially awarded during the "Joint BTC & Final AGORA 2.0 Conference in Sopot, Poland, on 8 November 2012.


Achievements of the project so far:

BASTIS - The Baltic Sea Heritage Tourism Information Service - belongs to the most relevant achievements of AGORA 2.0. While high level experts in other regions are still discussing about possible solutions - we alredy implemented it. BASTIS is an information source for the tourism sector, it is free accessible and offers well structured and prepared market research data concerning:

- destinations,

- source markets,

- heritage tourists,

- heritage sites.

As a modern tool BASTIS offers a service for heritage sites: to become members and put in data about their own objects. BASTIS was updated by the latest available data. A new service allows to chose and summarize data on BSR level (www.bastis-tourism.info).

"What do we have in common in the whole Baltic Sea Region?" - results of this interesting study are available at the projects website. The survey aimed at identifying common characteristics of the Baltic Sea Region which could be accepted as basis for a common marketing.

The questionnaire has been available in 10 languages and the online survey is still open for your opinion.

The online contest "The Six Baltic Sea Wonders" was officially finished and representatives of the winners were ceremonially awarded during the "Joint BTC & final AGORA 2.0 Conference" in Sopot on 8 November 2012.

All in all, such activities like the Baltic Sea Wonders contest or the survey "What do we have in common in the whole BSR?" could considerably contribute to increase the residents awareness of the huge potentials of their own living space Baltic Sea Region and to develop a better feeling of a common understanding. Thus, to strengthen a common identity of the region. It is a proces which needs more than 3 years time, nevertheless it became clear that "common identity" is a keyword which is more and more in the interest of BSR stakeholders. For future efforts to attract tourists outside European borders it is indispensable.

Five pilot groups worked on natural and cultural characteristics of the Baltic Sea Region: castles, red-brick gothic, forests, shifting sand dunes and stones / rocks. Guided by experienced tourism experts and scientists they had the outstanding possibility to improve their tourism offers, based on transnational cooperation. After analysing the own situation (SWOT analysis) a study was conducted to get to know the visitors perceptions (VIPER study). Results of this study (available at the projects website) lead to concrete recommendations for partners.

All groups implemented common ideas to strengthen their specific potential, e.g. the "Castles' passport" (more than 40 castles), a "Bicycle Route along Brick Gothic", "Forest Trails" in Latvia and Estonia, Geocaching based on stones as geological potentials and others. Another result of cooperation is a jointly made series of 5 brochures "The Treasures of the Baltic Sea" showing the variety and rich potentials around the Baltic Sea.



Project Duration: Sep 2009 - Dec 2012
Approximate total project budget in EUR: 2.828.410,00
ERDF co-financing: 2.157.020,00
ENPI co-financing: 103.500,00
Norwegian national contribution: 0,00

List of partners

University of Greifswald, Institute of Geography and Geology
D-17487 Greifswald | GERMANY
Makarenkostrasse 22
Region: Mecklenburg-Vorpommern
Contact person: Prof. Wilhelm Steingrube
Phone: +49 3834 864540
E-mail: baltic21@uni-greifswald.de
Web: www.wisogeo.de
Approximate total partner budget in EUR:380.882,00
ERDF co-financing:285.661,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Institute for Tourism and Recreational Research in Northern Europe
D - 24103 Kiel | GERMANY
Fleethörn 23
Region: Schleswig-Holstein
Contact person: Wolfgang Guenther
Phone: +49 (0) 431 - 666 56
E-mail: wolfgang.guenther@nit-kiel.de
Web: www.nit-kiel.de
Approximate total partner budget in EUR:285.882,00
ERDF co-financing:214.411,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
NGO West-Estonia Tourism
90303 Berlin | ESTONIA
Jaama 1
Region: Eesti
Contact person: Nele Sõber
Phone: 003725142992
E-mail: nele@lihila.ee
Web: www.deutscher-verband.org
Approximate total partner budget in EUR:148.136,00
ERDF co-financing:125.916,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Estonian Heritage Society
EE-10133 Tallin | ESTONIA
Pikk 46
Region: Eesti
Contact person: Helle Solnask
Phone: +372 6411287
E-mail: info@muinsuskaitse.ee
Web: www.muinsuskaitse.ee
Approximate total partner budget in EUR:122.705,00
ERDF co-financing:104.300,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Latvian Country Tourism Association "Lauku Celotajs"
LV-5020 Riga, Ogre distr. | LATVIA
“Puķkalniņi”, Ķegums
Region: Latvija
Contact person: Asnate Ziemele
Phone: +371 67617600
E-mail: asnate@celotajs.lv
Web: www.celotajs.lv
Approximate total partner budget in EUR:121.058,00
ERDF co-financing:102.900,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Latvian Fund for Nature
LV-2166 Jaunmarupe | LATVIA
Mazcenu aleja 3
Region: Latvija
Contact person: Inga Racinska
Phone: 37167830999
E-mail: ldf@ldf.lv
Web: www.ldf.lv
Approximate total partner budget in EUR:148.600,00
ERDF co-financing:126.310,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Finnish Tourist Board
10 101 Helsinki | FINLAND
Töölönkatu 11
Region: Etelä-Suomi
Contact person: Jaakko Lehtonen
Phone: +358-(0)10 60 58232
E-mail: jaakko.lehtonen@mek.fi
Web: www.mek.fi
Approximate total partner budget in EUR:40.000,00
ERDF co-financing:30.000,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Belarussian Association Country Escape
220092 Minsk | BELARUS
6, Dunin-Martsinkevich Str.
Region: Minskaya Oblastj, g. Minsk.
Contact person: Dr. Valeria Klitsounova
Phone: +375-17-251-00-76
E-mail: lera@ ruralbelarus.by
Web: www.ruralbelarus.by
Approximate total partner budget in EUR:115.000,00
ERDF co-financing:0,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Baltic Sea Tourism Commission (BTC)
16261 Vällingby | SWEDEN
Bräckegatan 1
Region: Stockholm
Contact person: Niels Lund
Phone: +45 33 36 06 62
E-mail: nlund@bahn.dk
Web: www.balticsea.com
Approximate total partner budget in EUR:75.937,00
ERDF co-financing:56.953,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
National Foundation for Enterprise Culture
81 - 601 Gdynia | POLAND
Okrezna 11 A
Region: Pomorskie
Contact person: Przemyslaw Kulawczuk
Phone: +48 58 661 9252
E-mail: pkl@post.pll
Web:
Approximate total partner budget in EUR:196.352,00
ERDF co-financing:166.900,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Regional Development Agency of Koszalin
75-216 Koszalin | POLAND
Przemysłowa 8
Region: Zachodniopomorskie
Contact person: Ryszard Zdrojewski
Phone: +48 94 341 63 30
E-mail: r.zdrojewski@karr.koszalin.pl
Web: www.karr.koszalin.pl
Approximate total partner budget in EUR:50.882,00
ERDF co-financing:43.250,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
ADMINISTRATION OF NERINGA MUNICIPALITY
LT-93121 NERINGA | LITHUANIA
TAIKOS 2
Region: Lietuva
Contact person: VALENTINA BURKŠIENĖ
Phone: 37046952855
E-mail: v.burksiene@neringa.lt
Web: www.neringa.lt
Approximate total partner budget in EUR:50.538,00
ERDF co-financing:42.957,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
German Association for Housing, Urban and Spatial Development
10179 Berlin | GERMANY
Littenstrasse 10
Region: Berlin
Contact person: Dr. Hans-Michael Brey
Phone: +49 30 2061325-0
E-mail: info@deutscher-verband.org
Web: www.deutscher-verband.org
Approximate total partner budget in EUR:120.000,00
ERDF co-financing:90.000,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Copenhagen Business School
2000 Frederiksberg | DENMARK
Solbjerg Plads 3
Region: Hovedstaden
Contact person: Lise Lyck, Director of the Tourism and Culture Management Centre (TCM)
Phone: 4538153464
E-mail: ll.tcm@cbs.dk
Web: www.cbs.dk/tcm
Approximate total partner budget in EUR:218.771,00
ERDF co-financing:164.078,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Entrepreneurs Association Rostock and Surrounding
18055 Rostock | GERMANY
Wilhelm-Külz-Platz 4
Region: Mecklenburg-Vorpommern
Contact person: Dr. Ulrich Seidel
Phone: 0049-381-242580
E-mail: uv.sekretariat@unternehmerverband-rostock.de
Web: www.unternehmerverband-rostock.de
Approximate total partner budget in EUR:79.423,00
ERDF co-financing:59.567,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
County of Lebork
84-300 Lębork | POLAND
Czołgistów 5
Region: Pomorskie
Contact person: Wiktor Tyburski
Phone: 0048 59 8632 810
E-mail: tyburski@wp.pl
Web: www.powiat.lebork.com
Approximate total partner budget in EUR:28.000,00
ERDF co-financing:23.800,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Latvian Tourism Development Agency
LV - 1050 Riga | LATVIA
Pils laukums 4
Region: Latvija
Contact person: Uldis Vitolins
Phone: +371 6 7229945
E-mail: uldis.vitolins@latviatourism.lv
Web: www.latviatourism.lv
Approximate total partner budget in EUR:30.000,00
ERDF co-financing:25.500,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
National Board of Antiquities of Finland, Häme Castle
13100 Hämeenlinna | FINLAND
Kustaa III:n katu 6
Region: Etelä-Suomi
Contact person: Anne Parikka
Phone: +358 50 596 3556
E-mail: anne.parikka@nba.fi
Web: www.nba.fi/en/hame_castle
Approximate total partner budget in EUR:147.294,00
ERDF co-financing:110.470,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Skokloster Castle
74696 Skokloster | SWEDEN
Skoklosters slott
Region: Östra Mellansverige
Contact person: Bengt Kylsberg
Phone: +46 7612 80274
E-mail: bengt.kylsberg@lsh.se
Web: http://sko.lsh.se/default.asp?id=4620
Approximate total partner budget in EUR:145.529,00
ERDF co-financing:109.147,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Narva City Government
20308 Narva | ESTONIA
Peetri pl 5
Region: Eesti
Contact person: Andres Toode
Phone: +372 359 9241
E-mail: direktor@narvamuuseum.ee
Web: www.narva.ee
Approximate total partner budget in EUR:143.176,00
ERDF co-financing:121.700,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Tartu Jaani Church Foundation
51007 Tartu | ESTONIA
Jaani 5
Region: Eesti
Contact person: Juhani Jaeger, Chairman of the Board
Phone: 00 (372) 744 22 29
E-mail: juhani.jaeger@jaanikirik.ee
Web: www.jaanikirik.ee
Approximate total partner budget in EUR:114.352,00
ERDF co-financing:97.200,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
The Lithuanian Association of Castles and Manors
LT-76298 Šiauliai | LITHUANIA
Vilniaus g.-vė. 166,
Region: Lietuva
Contact person: Arūnas Svitojus
Phone: +370 61267191
E-mail: Arunas_svitojus@yahoo.com
Web: www.dvarai.lt
Approximate total partner budget in EUR:65.882,00
ERDF co-financing:56.000,00
ENPI co-financing:0,00
Norwegian national contribution:0,00