Project title: Promoting the innovative Baltic Fashion industry throughout the Baltic Sea Region
Application call: 3
Priority: 1. Fostering innovations
Project website: www.baltic-fashion.eu
Lead Partner:Gemeinde Ostseebad Heringsdorf, Eigenbetrieb Kaiserbäder Insel Usedom
17429 Seebad Bansin
Project Manager:s.Pro - sustainable projects GmbH
Information Manager:Aleks Medien Training
Summary description of the project:
There is a high number of micro enterprises in the fashion sector throughout the Baltic Sea Region. They are not only an important source for creativity and business development, but also highly contribute to employment – especially in the Eastern BSR and for women.
For the last decade the sector has been under high pressure due to global competition. Recently, however, NEW MARKET CHANCES have come up: INNOVATIVE production methods, trends towards SUSTAINABLE consumption and TRANSNATIONAL COOPERATIVE business structures enable a shift from non-European mass-production towards new forms of regional production, where specifics and differences among BSR countries are turned into business advantages.
The Baltic Fashion project aimed to improve the support provided to start-up, SME BSR fashion entrepreneurs by compiling knowledge and information, exchange of experience and innovation transfer. For this purpose the project brought together a consortium of partners comprising regional
authorities, business support agencies, fashion associations and educational facilities. An informal network was created to facilitate continuous cooperation beyond the project lifetime.
Project partners undertook the following activities:
Develop the first-ever comprehensive information web-platform on Baltic Fashion
• Baltic Fashion contact points (services offered by them/country specific info)
• Business Support (links/docs on statistics, professional organisations, support programmes, incubators, jobs)
• Enterprises (links/address lists of designers, producers, retailers)
• Skills & Development (info on business training programmes; fashion training; schools; courses for women entrepreneurs)
• Innovation aspects (textiles/materials, technologies/production methods, management models, design/methods/concepts, consumer trends)
• Calendar (with events, fashion fairs, etc.)
Collect, analyse and transfer knowledge on innovations relevant for Baltic Fashion SMEs:
New concepts and consumer trends
• New materials
• New production methods and technologies
• New services
• New target groups
Further develop and realize new business support activities:
• Promote network-based value chain management and cross-sectoral cooperations
• Develop new business training programmes for fashion SMEs in cooperation with incubators/chambers of commerce
• Explore opportunities for regional production through market potential analyses and a feasibility studies for local production in Mecklenburg-Vorpommern.
Contact Points acted as regional information, matchmaking and coordination hubs for all interested stakeholders:
• collect dates/facts about fashion sector in their region
• organise expert round tables to coordinate regional support provided
• inform about upcoming events, fairs and markets
• provide personal guidance
• feed expertise into Baltic Fashion Information Portal
• promote membership to the Baltic Fashion network
Achievements of the project so far:
The Baltic Fashion Network collected, assessed and provided information on the Baltic Fashion industry with the aim to support micro, small and medium enterprises operating in the sector. The main operational tool of the Baltic Fashion project and the resulting Baltic Fashion Network is the web-based information portal www.baltic-fashion.eu, the first comprehensive web-based information portal on Baltic Fashion.
Baltic Fashion partners assessed the main challenges as well as the existing support offers for fashion business in each country and investigated possibilities for further support. These assessments resulted in National Actions Plans as well as a BSR Action plan, which were discussed among partners and support organizations in Riga in May 2013.
However, Baltic Fashion did not only collect information and promote knowledge exchange and transfer, it itself tested new forms of support activities to address the needs expressed by SMEs in the sector. Two examples of these
support measures are “Coppice”, a quality label that support fashion graduates to market their collection and the “Fashion business clinic” setting up a environment for collaboration among fashion entrepreneurs. Furthermore, business cooperation events in Vilnius, Riga, Gdynia and Rostock were held, bringing together fashion companies from all along the Baltic fashion production chain.
In the course of the project, fashion innovations and their applications were analysed and disseminated to SMEs as well as other support institutions/trainers. They focused on the topics of sustainability, new niches as well as materials and technologies. The innovative approaches identified were compiled in the Fashion Innovation Digest, which was launched in the framework of the Riga Innovation Event in May 2013. The publication is targeted towards fashion designers to serve as a source of inspiration and to motivate them to take up innovate elements/methods in their work.
Also, to respond to most urgent needs of BSR fashion companies, Baltic Fashion
collected good practice examples of business-trainings as well as developed and tested new ones, e.g. the “Barbie training” for start-ups.
The Baltic Fashion Findings sum up the main results of the project. They provide an overview on the state of the fashion industry with regard to support offers in each country and present a selection of the most successful support programmes, business trainings as well as innovative approaches that have been assessed, developed and/or carried through. Furthermore, this document recommends actions to stimulate the fashion sector at national level as well as across the BSR.
The Baltic Fashion project partners form a network in order to maintain cooperation as well as exchange of information and experience.
|Project Duration:||Sep 2010 - Dec 2013|
|Approximate total project budget in EUR:||2.270.440,00|
|Norwegian national contribution:||0,00|
List of partners
|Municipality of Heringsdorf|
|17429 Seebad Bansin | GERMANY
|Contact person: Dietmar Gutsche
|Ministry of Economy, Construction and Tourism Mecklenburg-Vorpommern|
|19048 Schwerin | GERMANY
|Contact person: Ralf Svoboda
|Lithuanian Apparel and Textile Industry Association LATIA|
|8105 Vilnius | LITHUANIA
|Contact person: Gediminas Viskelis
|Art Academy of Latvia|
|1867 Riga | LATVIA
|Contact person: Laura Ozola
|Baltic Fashion Federation|
|1011 Riga | LATVIA
Stabu 19 -301
|Contact person: Elena Strahova
|City of Gdynia - Gdynia Innovation Center|
|81-451 Gdynia | POLAND
|Contact person: Ewa Janczukowicz-Cichosz
Web: www.gci.gdynia.pl; www.ppnt.gdynia.pl
|Estonian Academy of Arts|
|10145 Tallinn | ESTONIA
Tartu mnt. 1
|Contact person: Lilli Jahilo
|The Swedish School of Textiles, University of Boras|
|50190 Boras | SWEDEN
|Contact person: Clemens Thornquist
|Aalto University Foundation - AALTO|
|76 Aalto | FINLAND
|Contact person: Kirsi Niinimäki
|Novia University of Applied Sciences|
|20700 Turku | FINLAND
|Contact person: Kati Reijonen
|Business Support and Credit Management Foundation|
|10135 Tallinn | ESTONIA
|Contact person: Ele-Mall Vainomäe
Phone: +372 604 0621