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Project acronym: URBAN CREATIVE POLES

Project title: Development and Promotion of Creative Industry Potentials in Medium-Sized Cities of the Baltic Sea Region

Application call: 3

Priority: 1. Fostering innovations

Project website: http://www.creativepoles.eu/

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Lead Partner:

Brandenburgische Technische Universität Cottbus-Senftenberg
Konrad-Wachsmann-Allee 2
D-03046 Cottbus
DE
Silke Weidner
E-mail:
Phone: +49 355 69 33 50
Fax: +49 355 69 33 53

Project Manager:

Brandenburgische Technische Universität Cottbus-Senftenberg
Konrad-Wachsmann-Allee 2
D-03046 Cottbus
DE
Marc Altenburg
E-mail: Marc.Altenburg@TU-Cottbus.de
Phone: +49 355 6933-38
Fax: +49 355 6933-33


Information Manager:

Klaipeda Economic Development Agency
H. Manto 84-217
92294 Klaipeda
LT
Alina Sopare (Jonusauskaite)
E-mail: alina@kepa.lt
Phone: +370 46 311 010
Fax: +370 46 420 510



Summary description of the project:

Although in recent years more and more attention was brought on creative industries (CI) in the cities of the Baltic Sea region no transnational project addresses economic ties yet, innovation capacities and clustering potentials of that sector with regard to medium-sized cities. With URBAN CREATIVE POLES the transnational valorisation of creativity is promoted to lead to a better economic base for the partner cities, to create jobs and generate additional income. It contributes to both the TAEU and the Leipzig Charta (compact city concept), moreover to objectives of the Baltic Sea Strategy (#7: exploit the full potential in research and innovation; #12: attractiveness through education, tourism). Creative industries are those “which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” (UK Department of Culture, Media and Sport 2001). Though significant

turnovers (2,6% of EU GDP 2003), considerable employment (>5 million jobs), and above-average growth (+19,7% between 1999 and 2003; European Commission 2008: The Economy of Culture in Europe), the sector is very fragmentised with cooperation platforms lacking, low capital endowment, volatile entrepreneurs and start-ups, only partially researched, not adequately addressed by local development strategies. Potentials to use the sector as motor for local urban/economic development are insufficiently exploited. The objective of URBAN CREATIVE POLES is to enhance the framework conditions for innovation, growth and transnational cooperation of creative industries in medium-sized BSR cities. The project henceforth promotes the valorisation of creativity to advance innovation-oriented development in the five partner cities Cottbus, Zielona Góra, Linköping, Tartu & Klaipeda, to spur transnational clusters of creative industries, to create jobs and to stipulate additional income as means to

strengthen the local economies.

Joint activities include a comparable SWOT-Analysis, the elaboration of a Transnational Concept, its concerted transnational implementation and actions to secure the durability of results (Charta, business plans for Coaching Centres). Already during the project lifetime, the effectiveness of measures addressing the sector’s core problems of low capital endowment, poor networking, insufficient visibility, meagre entrepreneurial skills and lack of affordable business locations will be demonstrated. These actions aim to improve entrepreneurial skills & access to capital investments, highlight & enhance the innovation capacity of the sector, establish durable platforms for transnational b2b cooperation, and enhance the partner cities as locations for creative industries within their regions. The implementation of pilot investments through project finances will help to set up the necessary structures to achieve these goals in the partner cities.


Achievements of the project so far:

After generation of a basis by collecting data on the status-quo of CCI PPs were working continuously to create&apply good practices in the public sector to promote CCI as growing economic sector&basis for innovations in the strife for the knowledge-based economy.In order to achieve practice based outputs all activities were implemented by involvement of actors working in CCI.As a result a set of instruments to promote the valorization of creativity were developed.As a first step plans,studies&concepts were elaborated.MARKETING COMMUNICATION&EVENTPLANS/CONCEPTS outline tailored promotional activities to increase creative industries market potentials&to market business location.As a long term impact all materials are able to provide guidance for other CCI representatives&projects.Training opportunities&learning tools were prepared-COACHING&MENTORING ACTIVITIES-helped participants to evaluate their business,support them on management&improve quality of their work.Aim was to include ext

expertise to get fresh ideas&increase skills of entrepreneurs&to strengthen competitiveness.Users/ beneficiaries are representatives of CCI as owners,managers of small companies,private individuals.BUSINESS PLANS 4 COACHING CENTER were established as part of transnational network to continue coaching&training beyond UCP lifetime.UCP generated knowledge regarding CCIfostering&promotion.To assure implementation a 6 chapter E-LEARNING tool has been developed incl.descriptions of solutions used in UCP.Focus was on carrying out the pilot action.PRE-INVESTMENT CONCEPTS were elaborated to lever additional financing for investments that promote the localisation of CCI in vacant former functional buildings.PILOT PROJ INVESTM were carried out.PPs developed&tested innovative approaches of urban renewal where potentials of CCI used for a city area's development.In the second phase promotion&networking activities started.To support visibility&to link entrepreneurs Europe-wide a webpage including

WEB-BASED COMPANYDATA-BASE was set up.Entrepreneurs are encouraged to list their company&find a project partner.For networking&exchange reasons an AMBASSADOR MODEL was implemented.Idea was to encourage mentors from successful local companies to support start-ups to improve their business skills&to engage in business-to-business partnerships.To follow up the aim to increase visibility of CCI&to support local initiatives,ideas&events which are set up by CCIentrepreneurs-FLAGSHIP PROJECTS were carried out&promoted.ROAD SHOWS were realized with entrepreneurs from all PP cities where they could present their products.UCP-GUIDELINE aims to pass on UCPrelated knowledge&experience to other medium-sized cities.At any time politically representatives&municipalities were involved in activities,informed about results&invited to events.To declare their intention to support the development of the CCI beyond the project lifetime the UCP-Charta was signed at the Final Conf by Mayors of all 5 cities.



Project Duration: Sep 2010 - Dec 2013
Approximate total project budget in EUR: 2.361.330,00
ERDF co-financing: 1.890.200,00
ENPI co-financing: 0,00
Norwegian national contribution: 0,00

List of partners

Brandenburg University of Technology Cottbus-Senftenberg
D-03046 Cottbus | GERMANY
Konrad-Wachsmann-Allee 2
Region: Brandenburg - Südwest
Contact person: Wolfgang Schröder
Phone: +49 355 693311
E-mail: kanzler@tu-cottbus.de
Web: www.tu-cottbus.de
Approximate total partner budget in EUR:409.000,00
ERDF co-financing:306.750,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
EGC Cottbus Development Corporation
D-03046 Cottbus | GERMANY
Am Turm 14
Region: Brandenburg - Südwest
Contact person: Daniela Naumann
Phone: +49 355 72991313
E-mail: naumann@egc-cottbus.de
Web: www.cottbus.de
Approximate total partner budget in EUR:210.100,00
ERDF co-financing:157.575,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Municipality of Zielona Gora
65-424 Zielona Góra | POLAND
ul. Podgórna 22
Region: Lubuskie
Contact person: Zbigniew Binek
Phone: +48 68 4564209
E-mail: z.binek@um.zielona-gora.pl
Web: www.zielona-gora.pl
Approximate total partner budget in EUR:323.000,00
ERDF co-financing:274.550,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
University of Zielona Gora
65-417 Zielona Góra | POLAND
Licealna 9
Region: Lubuskie
Contact person: Prof. Dr. habil. Czesław Osękowski
Phone: +48 68 3270735
E-mail: rektorat@uz.zgora.pl
Web: www.uz.zgora.pl
Approximate total partner budget in EUR:275.000,00
ERDF co-financing:233.750,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Östsam Regional Development Council
58112 Linköping | SWEDEN
P.O Box 1236
Region: Östra Mellansverige
Contact person: Heléne Bäckström
Phone: +46 13 25 56 00
E-mail: helene.backstrom@ostsam.se
Web: www.ostsam.se
Approximate total partner budget in EUR:209.130,00
ERDF co-financing:156.847,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Municipality of Linköping
581 81 Linköping | SWEDEN
Apotekaregatan 13 C
Region: Östra Mellansverige
Contact person: Gustav Mankell
Phone: +46 13 206000
E-mail: gustav.mankell@linkoping.se
Web: www.linkoping.se
Approximate total partner budget in EUR:280.218,00
ERDF co-financing:210.163,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Tartu Centre of Creative Industries
51010 Tartu | ESTONIA
Kalevi 13
Region: Eesti
Contact person: Külli Hansen
Phone: +372 510 6865
E-mail: kylli@lmk.ee
Web: www.lmk.ee
Approximate total partner budget in EUR:141.300,00
ERDF co-financing:120.105,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
City of Tartu
50089 Tartu | ESTONIA
Raekoda
Region: Eesti
Contact person: Deputy Mayor Karin Jaanson
Phone: +372 7 361 210
E-mail: Karin.Jaanson@raad.tartu.ee
Web: www.tartu.ee
Approximate total partner budget in EUR:141.800,00
ERDF co-financing:120.530,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Klaipeda Economic Development Agency
92294 Klaipėda | LITHUANIA
H. Manto g. 84-217
Region: Lietuva
Contact person: raimonda@kepa.lt
Phone: +370 46 311 010
E-mail: Raimonda Laužikienė
Web: www.kepa.lt
Approximate total partner budget in EUR:310.900,00
ERDF co-financing:264.265,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Regional Handicraft Association
58223 Linköping | SWEDEN
Storgatan 41
Region: Östra Mellansverige
Contact person: Anders Lindkvist
Phone: n/a
E-mail: anders.lindkvist.idea@hotmail.se
Web: www.hemslojdeniostergotland.se
Approximate total partner budget in EUR:60.882,00
ERDF co-financing:45.661,00
ENPI co-financing:0,00
Norwegian national contribution:0,00