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Project acronym: ONE BSR

Project title: ONE BSR - Baltic Metropolises Accelerating Branding and Identity Building of the Baltic Sea Region

Application call: 5

Priority: 4. Attractive & competitive cities and regions

Project website: www.onebsr.eu

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Lead Partner:

Helsingin kaupunki
Unioninkatu 28 a/P.O.Box 20
00099 Helsinki
FI
Iina Oilinki
E-mail: iina.oilinki@hel.fi
Phone: +358 9 310 23116
Fax:

Project Manager:

City of Helsinki
Unioninkatu 28 a/P.O.Box 20
00099 Helsinki
FI
Jenni Jäänheimo
E-mail: jenni.jaanheimo@hel.fi
Phone: +358 9 310 23060
Fax:


Information Manager:

E-mail:
Phone:
Fax:



Summary description of the project:

The main aim of the “ONE BSR” Project is to increase the competitiveness of the Baltic Sea Region (BSR) by marketing it as one unity. ONE BSR functions as an umbrella project and calls together actors, who market themselves as part of the Baltic Sea Region. In the absence of a strong common brand, the project aims to search for common commercial and cultural characteristics with a concrete “hands-on” approach, pointing out these characteristics as the “elements of the Baltic Sea Region brand”.

The project brings up the best that the region has to offer for international investors, talents, tourists and locals alike. Thus, the project will work on the marketing of the Baltic Sea region both outside and inside the region. The objectives of the project are to market the whole region and its different parts by developing joint promotional services and to test them in practice; to make positive publicity of the BSR lifestyles and to encourage the “we-feeling” of the Baltic Sea Region

ONE BSR project is implemented by 17 partners from around the entire BSR. ONE BSR partnership is built on expert organizations, which cover the BSR comprehensively. The partners of the project have cutting-edge expertise and/or represent the BSR widely. The partnership consists of metropolises, national and regional development agencies, universities and BSR networks. ONE BSR accelerates BSR promotion by building on the existing structures and networks and enhancing multilevel (national, regional, local) as well as triple-helix cooperation.


Achievements of the project so far:

From the beginning, One BSR has contributed to the joint promotion to the Baltic Sea Region, strengthening existing cooperation, establishing new partnerships, and looking for new ways to do collaboration between the public sector, academia, and private sector. Investment promotion agencies of the region have discussed the possibility of future cooperation in several thematic meetings organized by the project. They have been exchanging experiences and best practices, and looking for areas and methods in which cooperation in a highly competitive business would still be beneficial for all cities and countries. The existence of such cooperation is a completely novel, even revolutionary, thing in the history of investment promotion. The expected results are in fact more and better investments to the region, which might through value chains benefit also neighboring cities, regions and countriess.

Through joining forces and sharing resources, partner cities have been able to promote their cities for the long-haul tourism markets in the U.S. and Japan. One BSR co-operation has given an opportunity to explore new kind of thinking and partnerships, as well as new themes to be used in marketing. Round trips for tour operators and media are one of the best ways to do tourism marketing, and U funding for BSR cooperation has provided additional resources to do that. Also the new data, based on research which enabled by the resources provided by the project, will help the tourism businesses and partner cities to plan, market, and tailor tourism project to better suit the demand of the current customers. Wider visibility was achieved e.g. by fair participation, seminars organized by the project, local product development workshops, press releases and articles both in USA and Japan.

In talent attraction, establishment of the advisory board paved the way for the formulation a timely situation analysis and recommendations on future action in the field. The board was has been able to share experiences and best practices, as well as to assist in forming a complete picture on the multiple challenges the region is facing, both internally and externally.

In all of the thematic fields of investment, talent retention, tourism and regional identity, the project enhanced the "we-feeling" of the partner and stakeholders, channeling identity dialogue via a new regional media (NewsWave) and creative mix of bloggers, social media, films and policy round tables. The variety of organizations and levels of governance at the One BSR final conference clearly showed that the project succeeded in forming a platform for finding common interests and practical ways of collaboration, even if a forced formation of a "joint identity" was not seen as the preferred future priority.



Project Duration: Jun 2012 - Sep 2014
Approximate total project budget in EUR: 2.990.200,00
ERDF co-financing: 2.299.420,00
ENPI co-financing: 0,00
Norwegian national contribution: 0,00

List of partners

City of Helsinki
99 Helsingin kaupunki | FINLAND
Pohjoisesplanadi 15-17
Region: Etelä-Suomi
Contact person: Jenni Jäänheimo
Phone: +358 9 31023060
E-mail: jenni.jaanheimo@hel.fi
Web: www.hel.fi
Approximate total partner budget in EUR:568.500,00
ERDF co-financing:426.375,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Culminatum Innovation Ltd
2150 Espoo | FINLAND
Tekniikantie 12
Region: Etelä-Suomi
Contact person: Carola Wictorsson
Phone: +358-40-503 5527
E-mail: carola.wictorsson@culminatum.fi
Web: www.culminatum.fi
Approximate total partner budget in EUR:36.000,00
ERDF co-financing:27.000,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Baltic Development Forum
1450 Copenhagen K | DENMARK
Nytorv 3, 1.
Region: Hovedstaden
Contact person: Ditte Folke Henriksen
Phone: +4560218584
E-mail: dh@bdforum.org
Web: www.bdforum.org
Approximate total partner budget in EUR:334.000,00
ERDF co-financing:250.500,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Greater Helsinki Promotion Ltd.
180 Helsinki | FINLAND
Mechelininkatu 1a
Region: Etelä-Suomi
Contact person: Micah Gland
Phone: +358503731442
E-mail: micah.gland@helsinkibusinesshub.fi
Web: www.helsinkibusinesshub.fi
Approximate total partner budget in EUR:230.000,00
ERDF co-financing:172.500,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Swedish Institute
S-10391 Stockholm | SWEDEN
Box 7434
Region: Stockholm
Contact person: Cecilia Andrae
Phone: +4684537825
E-mail: cecilia.andrae@si.se
Web: www.si.se
Approximate total partner budget in EUR:204.700,00
ERDF co-financing:153.525,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Hamburg Tourism
20095 Hamburg | GERMANY
Steinstraße 7
Region: Hamburg
Contact person: Julia Grundmann
Phone: +494030051241
E-mail: grundmann@hamburg-tourismus.de
Web: www.hamburg-tourism.de
Approximate total partner budget in EUR:301.300,00
ERDF co-financing:225.975,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
ARS BALTICA/ Nordkolleg Rendsburg GmbH
24768 Rendsburg | GERMANY
ARS BALTICA Secretariat, c/o Nordkolleg Rendsburg
Region: Schleswig-Holstein
Contact person: Andrea C. Bayer
Phone: +49 4331 1438 27
E-mail: andrea.bayer@nordkolleg.de
Web: www.ars-baltica.net
Approximate total partner budget in EUR:252.000,00
ERDF co-financing:189.000,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
City of Warsaw
00-950 Warszawa | POLAND
Pl. Bankowy 3/5
Region: Mazowieckie
Contact person: Katarzyna Tokarska
Phone: +48226566108
E-mail: ktokarska@um.warszawa.pl
Web: www.um.warszawa.pl
Approximate total partner budget in EUR:153.200,00
ERDF co-financing:130.220,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Riga City Council
LV-1539 Riga | LATVIA
Ratslaukums 1
Region: Latvija
Contact person: Linda Pukite
Phone: +37167105810
E-mail: Linda.pukite@riga.lv
Web: www.riga.lv
Approximate total partner budget in EUR:151.000,00
ERDF co-financing:128.350,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Gdansk Economic Development Agency Ltd.
80—382 Gdańsk | POLAND
ul. Beniowskiego 5
Region: Pomorskie
Contact person: Malgorzata Zalewska
Phone: +48587220308
E-mail: m.zalewska@investgda.pl
Web: www.investgda.pl
Approximate total partner budget in EUR:44.500,00
ERDF co-financing:37.825,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
City of Stockholm, Executive Office
S-105 35 Stockholm | SWEDEN
Stadshuset/ City Hall
Region: Stockholm
Contact person: Elisabet Bremberg
Phone: +46761229372
E-mail: elisabet.bremberg@stockholm.se
Web: www.stockholm.se
Approximate total partner budget in EUR:119.000,00
ERDF co-financing:89.250,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
University of Helsinki/ Helsinki Research and Education Area
14 University of Helsinki | FINLAND
P.O.Box 4
Region: Etelä-Suomi
Contact person: Mikko Toivonen
Phone: +358-9-191 22430
E-mail: mikko.toivonen@helsinki.fi
Web: www.helsinki.fi/university, www.hera.fi
Approximate total partner budget in EUR:126.500,00
ERDF co-financing:94.875,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Praxis Center for Policy Studies
10145 Tallinn | ESTONIA
Tornimäe 5
Region: Eesti
Contact person: Laura Kirss
Phone: +3726988581
E-mail: laura.kirss@praxis.ee
Web: www.praxis.ee
Approximate total partner budget in EUR:92.600,00
ERDF co-financing:78.710,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
ScanBalt
2000 Frederiksberg | DENMARK
c/o Frank, Allegade 14
Region: Hovedstaden
Contact person: Peter Frank
Phone: + 45 27141078
E-mail: pf@scanbalt.org
Web: www.scanbalt.org
Approximate total partner budget in EUR:146.500,00
ERDF co-financing:109.875,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Vidzeme University of Applied Sciences
4201 Valmiera | LATVIA
Cesu street 4
Region: Latvija
Contact person: Zane Kalnina
Phone: +371 29743821
E-mail: zane.kalnina@va.lv
Web: www.va.lv
Approximate total partner budget in EUR:62.100,00
ERDF co-financing:52.785,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Business Support and Credit Management Foundation (ESA)
10135 TALLINN | ESTONIA
Veerenni 24
Region: Eesti
Contact person: Riina Aasma
Phone: +3726040620
E-mail: riina@esa.ee
Web: www.esa.ee
Approximate total partner budget in EUR:64.300,00
ERDF co-financing:54.655,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Forum Virium Helsinki Ltd
170 Helsinki | FINLAND
Aleksanterinkatu 16-18
Region: Etelä-Suomi
Contact person: Mia Marttiini
Phone: +358 44 588 1717
E-mail: mia.marttiini@forumvirium.fi
Web: www.forumvirium.fi/en
Approximate total partner budget in EUR:104.000,00
ERDF co-financing:78.000,00
ENPI co-financing:0,00
Norwegian national contribution:0,00