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Project acronym: BestAgersLighthouses

Project title: Best Agers Lighthouses - Strategic Age Management for SME in the Baltic Sea Region

Application call: 9

Priority: 4. Attractive & competitive cities and regions

Project website: www.best-agers-lighthouses.eu

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Lead Partner:

Wirtschaftsakademie Schleswig-Holstein GmbH
Hans-Detlev-Prien-Straße 10
24106 Kiel
DE
Annette Nißen
E-mail: annette.nissen@wak-sh.de
Phone: +49 431 3016 158
Fax: +49 431 3016 140

Project Manager:

Wirtschaftsakademie Schleswig-Holstein GmbH
Hans-Detlev-Prien-Straße 10
24106 Kiel
DE
Hartwig Wagemester
E-mail: hartwig.wagemester@wak-sh.de
Phone: +49 431 3016 138
Fax: +49 431 3016 182


Information Manager:

REM Consult
Max-Brauer-Allee 218
22769 Hamburg
DE
Lars Schieber
E-mail: schieber@rem-consult.eu
Phone: +49 40 657 903 78
Fax: +49 40 657 903 77



Summary description of the project:

The extension stage project “Best Agers Lighthouses” focuses on implementation of age management interventions in selected small and medium-sized enterprises and public organisations in different Baltic Sea Region countries. The interventions followed a jointly developed methodology which is based on the results of the “Best Agers” project, and they were monitored and evaluated scientifically in order to determine the concrete economic consequences of introducing age management in human resources management. The companies and organisations are promoted as lighthouses in order to provide employers with a concrete and practical model approach.

The main stage project “Best Agers” has shed light on the changing role of older people (55+) in Baltic Sea economies that are confronted with the consequences of demographic change. As ageing and shrinking workforces become reality, it is clear that the mindset with which we see older people must change - especially in working life.

In many EU member states there are currently heated policy debates about raising retirement age in order to safeguard the pension systems against ageing processes. These discussions have led to protests in many countries, and are unfortunately far too often based upon the outdated paradigm of a fixed age limit that separates working age population from inactive older people. The “Best Agers” project has demonstrated that older people can contribute to economic activities and innovation processes not only by reamining in employment, but also in various other roles – e.g. as mentors, senior advisors or entrepreneurs.

With regard to the role of older workers in companies, the partners’ research has shown that employing older people can be economically beneficial both on the micro and macro level. However, it is necessary to adapt working conditions to the specific employee’s physical and intellectual capabilities and needs. This process is called age management.

While research on age management has, particularly in Scandinavia, produced highly relevant results, very little of this knowledge finds its way into the management of companies and public organisations.

In the "Best Agers Lighthouses" project, Local Age Management Partnerships (LAMPs) have been formed in nine partner regions. Each LAMP consisted of a project partner, a public or private employer, an Internal Mentor and an experienced External Advisor. Together they carried out an intervention that identified threats and opportunities resulting from the company’s personnel age structure and helped to reorganise HR management in order to make better use of the competences of older workers in key positions. The partners demonstrate the benefits and success factors of applying age management to provide incentives for other employers to follow suit and to stimulate decision makers and Social Partners to give age management a more prominent role in national policy discussions.


Achievements of the project so far:

The most essential activities are the nine public and private employers - our Lighthouse Organisations - that have carried out the age management interventions and that have proven successful in doing so. It turned out during the project starting phase that small and medium sized enterprises and public institutions were in some countries much more difficult to convince than it was expected before, although great efforts were put in the acquisition of employers by the project´s Facilitating Partners. This highlights and justifies even more the need for the project. Despite some hesitations, in all Lighthouse Organisations a common methodology was developed and applied how to analyse the needs and the initial situation of nine very heterogeneous organisations. These employers have been undergoing an individually adjusted and developed age management intervention and they all benefited positively – albeit very differently – from the project.

A big achievement is that they all plan to continue the activities which have been induced by the project. This certainly raises their competitiveness and has catalyzed important discussions and strategic orientations inside these organisations to improve the working conditions. Furthermore, due to communicating and disseminating the approach, already by now among several other employers (public and private) in the partner´s regions awareness for demographic change and higher competitiveness through age management has been raised. This is one of the central project aims – that our lighthouses “shine” as good examples for others, even before the results of the evaluation and the cost-benefit analysis have been published. Also other stakeholders have been sensitized to the topic of demographic change on labour markets on regional levels via several communication activities and on a European level via contacts and public seminars and accompanying presentation and networking activities.

The final Joint Tripartite Conference which was organised together with the Baltic Sea Labour Forum in Riga was a visible sign for the attention that was raised by the project actors and their networks respectively. At this occasion, the recommendations for other employers as well as for Policy Makers and Social Partners were distributed to encourage these actors for spreading age management. Furthermore, another achievement is that the interventions were evaluated scientifically and the obtained results disseminated to this audience via scientific publications and conference appearances. A compilation of findings "Competitiveness and Employment for the Future: Good Examples of Age Management in the Baltic Sea Region" finally summarizes the rationale behind the project, describes the nine intervention case studies (Lighthouse Organisations), the evaluation results and the recommendations.



Project Duration: Dec 2012 - Sep 2014
Approximate total project budget in EUR: 1.650.980,00
ERDF co-financing: 1.300.340,00
ENPI co-financing: 0,00
Norwegian national contribution: 0,00

List of partners

Academy of Economics Scleswig-Holstein
24106 Kiel | GERMANY
Hans-Detlev-Prien-Straße 10
Region: Schleswig-Holstein
Contact person: Holger Hellebrandt
Phone: +49 431 3016 102
E-mail: holger.hellebrandt@wak-sh.de
Web: www.wak-sh.de
Approximate total partner budget in EUR:249.213,00
ERDF co-financing:186.910,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Work and Life Hamburg
20097 Hamburg | GERMANY
Besenbinderhof 60
Region: Hamburg
Contact person: Hans Thormählen
Phone: +49 40 284 01 611
E-mail: office@hamburg.arbeitundleben.de
Web: www.hamburg.arbeitundleben.de
Approximate total partner budget in EUR:95.120,00
ERDF co-financing:71.340,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Education and Training Service for Hamburg Businesses (BWH)
22297 Hamburg | GERMANY
Kapstadtring 10
Region: Hamburg
Contact person: Silke Lorenz
Phone: +49 40 6378-4530
E-mail: lorenz@bwh-hamburg.de
Web: www.bwh-hamburg.de
Approximate total partner budget in EUR:132.747,00
ERDF co-financing:99.560,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Research Association Mecklenburg-Western Pomerania
18059 Rostock | GERMANY
Joachim-Jungius Straße 9
Region: Mecklenburg-Vorpommern
Contact person: Frank Büttner
Phone: +49 381 51079 0
E-mail: bestagers@fmvev.net, f.buettner@fmvev.net
Web: www.fmvev.net
Approximate total partner budget in EUR:124.757,00
ERDF co-financing:93.567,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Aalto University School of Business, Small Business Center
50100 Mikkeli | FINLAND
Lönnrotinkatu 7
Region: Itä-Suomi
Contact person: Natalia Narits
Phone: +358 9 47001
E-mail: natalia.narits@aalto.fi
Web: www.pienyrityskeskus.aalto.fi/en
Approximate total partner budget in EUR:133.860,00
ERDF co-financing:100.395,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Prizztech Ltd
28101 Pori | FINLAND
P.O. Box 18
Region: Länsi-Suomi
Contact person: Kirsi Mäkelä
Phone: +358 2 620 5300
E-mail: kirsi.makela@prizz.fi
Web: www.prizz.fi
Approximate total partner budget in EUR:149.328,00
ERDF co-financing:111.996,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Gdansk University of Technology
80-233 Gdansk | POLAND
Narutowicza 11/ 12
Region: Pomorskie
Contact person: Dr. Anita Richert-Kazmierska
Phone: +48 58 347 28 15
E-mail: Anita.Richert@zie.pg.gda.pl
Web: www.pg.gda.pl
Approximate total partner budget in EUR:124.780,00
ERDF co-financing:106.063,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Stockholm School of Economics in Riga
1010 Riga | LATVIA
Strelnieku iela 4a
Region: Latvija
Contact person: Ieva Goba
Phone: +371 67015800
E-mail: ieva.goba@sseriga.edu
Web: www.sseriga.edu
Approximate total partner budget in EUR:138.967,00
ERDF co-financing:118.122,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Siauliai Chamber of Commerce, Industry and Crafts
76285 Siauliai | LITHUANIA
Vilnius Str. 88
Region: Lietuva
Contact person: Edita Grigaliauskiene
Phone: +37041525504
E-mail: edita.grigaliauskiene@chambers.lt
Web: www.rumai.lt
Approximate total partner budget in EUR:121.062,00
ERDF co-financing:102.902,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
Siauliai Branch of the National Regional Development Agency
762875 Siauliai | LITHUANIA
Vilnius Str. 88
Region: Lietuva
Contact person: Beatričė Poškuvienė
Phone: +37041552061
E-mail: nrda@nrda.lt
Web: www.nrda.lt
Approximate total partner budget in EUR:115.720,00
ERDF co-financing:98.362,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
KTU Regional Science Park
44156 Kaunas | LITHUANIA
K. Petrausko Str. 26
Region: Lietuva
Contact person: Tomas Cernevicius
Phone: +370 37 300808
E-mail: ctomas@ktc.lt
Web: www.ktc.lt
Approximate total partner budget in EUR:120.600,00
ERDF co-financing:102.510,00
ENPI co-financing:0,00
Norwegian national contribution:0,00
County Council of Norrbotten
97189 Luleå | SWEDEN
Robertsviksgatan 7
Region: Övre Norrland
Contact person: Ewa Hedkvist Petersen
Phone: +46(0)920 28 46 43
E-mail: Ewa.hedkvist-petersen@nll.se
Web: www.nll.se
Approximate total partner budget in EUR:144.818,00
ERDF co-financing:108.613,00
ENPI co-financing:0,00
Norwegian national contribution:0,00