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Finalised projects: 90
EUR committed: 215.0 mln
Main project outputs > 280
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Stories and lobbying: Communication Seminar for projects

Communication needs strategic thinking: we have to know what our stakeholders think, and convince them using their language to support our issues. There is no need to spread information widely - we have to figure out, which communication channels suit our audience.

40 communication managers from projects part-financed by the Baltic Sea Region Programme met in Riga on 2-3 May to discuss communication planning. We heard about lobbying, social media and writing for the audience. Trainers from the Hamburg's "Academy for journalism" supported us with theory and practical exercises. We learned that we can involve our groups of interest when lobbying for the decision makers, use smart social media mix and write lively stories from the project life.

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published 07.05.2012